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Dec | 2015Five Steps for Creating a Video Marketing Strategy

FIVE STEPS FOR CREATING A VIDEO MARKETING STRATEGY

To give your products a higher cutting edge in the market, you need to create a professional video marketing strategy. Here are some tested and proven tips on how to do this successfully while on a tight budget.

1) Have Specific Objectives: While…

Jul | 2015Why Online Video is the Future of Marketing

Online Video Marketing

To succeed online, businesses need to come up with marketing strategies that can effectively promote their products and services. Online video marketing is one of the newest and most effective strategies used by small, medium and large businesses…

Jun | 20155 Tips for Better Training, How-to, Instructional & Informational Videos

Instructional Videos

One of the best ways of training or showing clients how to use your products is by creating an instructional video. Here are some golden tips on how to create a quality and informative how-to video on a tight budget.

Outline

Ideally, the video …

May | 2015Department of Treasury Budget 2015 Animations

Jobs and Small Business

Have you checked out our latest videos we did for The Department of Treasury for the 2015 Budget?

Click below to watch the Small Business Explainer:

Click below to watch the Families Measure:

Click below to watch the Security Measure:

May | 2015ZURA – Official Launch

ZURA SPORTS

For the past few weeks we have been working on the ZURA campaign launch which included a television commercial and billboards. It is now finally complete and we would love for you to see this amazing brand in all it’s glory below.



 …

May | 2015Video Marketing in a Social World

Social Video Marketing

Marketing is about storytelling and video marketing is the most effective way to tell your story quickly. YouTube and other social networks allow businesses to engage directly with their customers, regardless of their size, in a fun and easily…

Mar | 2015Zura TVC

ZURA TVC

We are currently working on a television commercial for a new major sports brand called Zura.

Zura sportswear is branded by innovation in sports fashion, as well its function. It is an exciting, modern and sophisticated brand which will allows…

Mar | 2015Demystifying Video Marketing

Video Marketing

Video is important for businesses in 2015 as it is the perfect way to convey a lot of information in a fast, easily digested way. More importantly, if your video connects with people and engages your audience, they will share it with their friends.…

Feb | 2015Xbox ‘Call of Duty’ Championships

XBOX 'Call of Duty' Championships

On Valentines Day, we teamed up with Run Studios to help them shoot the Xbox ‘Call of Duty’ Championships at Carriageworks in Chippendale.

It was a very exciting event where the best of Australia and Asia competed to have the chance …

Jan | 2015How to Increase Sales and Drive Business Growth through Videos

Video and Film

Commercial businesses create product videos for one sole reason; increasing conversion rates of online consumers. Because these videos don’t normally go beyond the four minute limit, the content has to be both compelling and informative.…

Dec | 2014COOKING SHOW

COOKING SHOW

We have started to put a sizzle reel together for a new cooking show that is going to take the TV world by storm. Imagine being able to have your recipes, cooked by you shown on national TV? Using the latest DSLR camera’s, we have shot and are in …

Oct | 2014Factors to Consider for the Best Video

Print

As a business entrepreneur, it is always good to look for new ways of marketing your products to the ever growing online community. Video marketing is one of the best ways of achieving this goal. Just like any other business plan, you need to consider…

Sep | 2014Animation

ANIMATION_01

We’re working on some cool animation at the moment. It’s a fluid storyline that never stops!

ANIMATION_01

ANIMATION_03

ANIMATION_02

Aug | 2014Video Production Stop Motion

VIDEO PRODUCTION STOP MOTION

This week we’re playing with objects in various stop motion objects to tell a story. It’s time consuming and involves a lot of tweaking, but the outcomes and spectacular. Here’s a mock up which we tested nuts and bolts for a larger scale…

Jul | 2014Location Recce

LOCATION RECCE

Location recce’ing for an upcoming shoot.

Don’t mind if we do!…

Jun | 2014Customised Video Content

CUSTOMISED VIDEO CONTENT

A huge trend we’re noticing lately is customised video content. Numbers are showing audiences want to see information specific to their needs and desires, so we’re creating different versions of content. The obvious ones would be internal/external…

May | 2014Digital Trends

DIGITAL TRENDS

Great article from Adverblog on digital trends moving into the future.

http://www.adverblog.com/2013/07/22/digital-trends-in-2013/…

Apr | 2014New Electronic Viewfinder + HD Monitor Toys

NEW ELECTRONIC VIEWFINDER + HD MONITOR TOYS

Getting all fun with a new electronic viewfinder and HD monitor.

It looks like a game of “stacks on” if you ask me!…

Mar | 2014Fast Lens + Bokeh Filters

FAST LENS + BOKEH FILTERS_01

With our suite of Nikon gear, the boys in post decided to get all outdoorsy last week, taking the D4 and D800 out with some custom made filters. Using the Nikkor 85mm f/1.4 lens they managed to capture floating hearts, smiley faces and even Batman…

Feb | 2014“online video ads more effective than traditional TV ads” – report

ONLINE-VIDEO-ADS-MORE-EFFECTIVE-THAN-TRADITIONAL-TV-ADS-REPORT

Interesting article on the rise of online branded content.

“The popularity of digital video viewing is helping drive the expansion of the online video ad market,” the eMarketer report reads. “Ad execs may be responding to consumers’…

Jan | 2014Reducta TVC Shoot

REDUCTA_TVC_SHOOT

Green screen studio shoots allow for post production versatility in a controlled shooting environment. Whether we’re working in our green screen cyclorama studio, or at green screen warehouses, it’s a good option with less variables.…

Dec | 2013Paula Joye for Ciroc

PAULA JOYE FOR CIROC

Shooting some fabulous Ciroc cocktails with the lovely Paula Joye for

www.lifestyled.com.au at Diageo HQ.…

Nov | 2013Nikon #infocus Series

NIKON #INFOCUS SERIES

From the depths of the Hunter Valley to photography studios in Sydney’s North, we love shooting the ongoing #infocus series with Nikon. Interviewing the best photographers and videographers in the industry, with tips, tricks, stories…

Oct | 2013Nespresso Shoot

NESPRESSO SHOOT

Shooting with some lovely models for the new Nespresso training content.

We love a good cup of Arpeggio in the morning!…

Sep | 2013Office Mascot

OFFICE MASCOT

Our favourite Take One mascot Max spotted relaxin’ at a client lunch…

Aug | 2013Funky Presentation Design

FUNKY PRESENTATION DESIGN

Along with bringing back the word “funky” we’re also creating some pretty fun PowerPoint, Keynote and Prezi designs. Useful for pitches and informative product releases, one of our clients even took their Prezi on a roadshow across…

Jul | 2013Production Process

PRODUCTION PROCESS

“What do we do?” I hear you ask. Well, funny you mentioned that as we’ve created a cute infographic of everything we do here at Take One, (well, everything we do except Friday afternoon wine & cheese platters). From pre-production,…

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