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A huge trend we’re noticing lately is customised video content. Numbers are showing audiences want to see information specific to their needs and desires, so we’re creating different versions of content. The obvious ones would be internal/external consumers and employees, but we’re moving further into demographics, market segments, industries and departments to name a few. It works well for ROI too, having multiple versions of similar content; tailored with new scripting, new examples or varying themes.

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