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Video is important for businesses in 2015 as it is the perfect way to convey a lot of information in a fast, easily digested way. More importantly, if your video connects with people and engages your audience, they will share it with their friends. This is a powerful way to spread your company’s message beyond the reach of traditional marketing channels.

Keeping it fresh

The internet moves fast and trends can live and die in a day. Once a video has been released into the wide world, it has a limited lifespan. Being savvy about following up with further content is important for growing your brand and connecting with your audience.

Generating and sharing new video content regularly is important to ensure your company or corporation is viewed as contemporary and relatable. Regularly creating and releasing new video will help to establish your business as an authority in your business’s industry, which will in turn build consumer trust.

Making it happen

Knowing where to begin when creating a great video can lead some businesses to stop before they even start. It is important to answer two important questions before either starting the video yourself, or employing the services of a production company.

1. What is the message?

Defining the point of the video from the beginning will make it easier to head in the right direction, without costly and time wasting changes further along in the process. Your video’s message can be to announce the release a new product, a how to guide, to showcase an event, or simply provide your audience with helpful information.

2. Who is the audience?

Understanding who you are trying to reach is vital for determining the tone and content of your video.

How to get your video seen

Video is easy. It’s easy to make, easy to watch, and easy to share. To ensure your video leaves a big impression, it is important to get the details right.

1. Create a YouTube channel for your business and upload your video.

2. Give it an interesting name to entice viewers and give your video a “must-see” quality.

3. Create an optimised description featuring keywords to ensure it can be found.

4. Include a link to the video in company email signatures and embed it on the business’s website.

5. Promote it using Twitter, Facebook and LinkedIn, sharing it multiple times over a set period of time for maximum exposure.

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